SumAll – Social Media Dashboard

sumall analytics for everythingMost businesses¬†rely heavily on social media as a marketing and community-building platform these days. For startups, non-profits, bloggers and other small organizations, the person who manages social media often wears many other hats as well. It becomes increasingly important to have tools that allow you to keep tabs on account activity and to view trends over time. I recently came across a tool called SumAll that does just that. Read More…

IFTTT for Beginner Geeks

IFTTTI recently hosted a Code & Coffee meetup for Girl Develop It in Chicago. It was our chapter’s first Code & Coffee and I wasn’t quite sure what to expect. We wanted people to be able to “geek out” for a couple of hours in a fun environment, but that can be difficult if many of the people who show up have never actually written any code before.

IFTTT was the perfect thing to get beginners excited about the magic of technology. Read More…

Overcome the Tech-Jerk Reflex

The most used and least helpful phrase in all of the tech world is “It works for me.” You hear it daily and probably use it just as often; I know I do. I didn’t realize just how infuriating it is to hear until someone recently used it on me.

Think about it. Unless the question I ask you is “Does this work for you?” your response of “it works for me” might as well be “you’re an idiot,” especially if that’s your only response. Knowing that it works for you probably doesn’t fix my problem. It’s still not working for me and now you’ve made me feel stupid too. Nobody likes to feel stupid – not your customers, not your co-workers, not your friends or family.¬† Or, maybe you’re not trying to make anyone feel stupid, you’re just showing how smart you are. I already think you’re smart, that’s why I’m coming to you for help. Read More…

The Geek Secret: Coding is Cool

learn to codeWe geeks have been keeping a secret for some time now … building websites and software is fun. We were able to keep it under wraps for a long time by making you hate your PC and the infernal blue screen of death, but alas, Apple came along and made devices fun to use and our secret was blown. So, you didn’t learn to code in college? No worries, it’s never too late to get started!

Thanks in part to companies like Dev Bootcamp, Starter League and Codecademy, the number of people who build software is growing rapidly. Here in Chicago, we’ve recently launched a local chapter of Girl Develop It, an international organization “that exists to provide affordable and accessible programs to women who want to learn software development through mentorship and hands-on instruction.” It’s all about creating a non-threating environment where people can learn, practice their skills and network. Read More…

Have You Heard About the Maker Movement?

Makers: The New Industrial RevolutionIf, like me, you’ve been caught up in the wave of social media, information architecture, analytics and content strategy over the last few years, you may have missed the fact that there’s exciting innovation happening offline in the real word as well. I just got a crash course in the Maker Movement by reading Makers: The New Industrial Revolution by Wired’s Chris Anderson. ¬†Recommended reading for everyone who’s had their head stuck in the “cloud”. Read More…

10 Tips to Increase Twitter Followers

Proven Tips to Get More Twitter FollowersSo, you’ve created a new Twitter account, now what? I’m going to assume that you’ve uploaded your profile image and come up with a good 140 character description to tell people who you are … that’s a great start! Now you’re ready to grow your follower list. Your task is a little more challenging if this Twitter account is for a business rather than for you personally. With your personal Twitter account, when you follow other people, they often follow you back. It’s not so with a business account – people are less enthusiastic about following organizations they’ve never heard of.

I’ve recently been managing the Twitter account for a newly launched non-profit and have been using these 10 tactics to grow our follower list. Read More…

Coding for Content Creators: Learn HTML and CSS

learn html and css with CodecademyIt’s hard to go more than a day or two without seeing people either arguing that everyone should learn how to code (Sacha Greif) or shouldn’t (Jeff Atwood). As someone who understands code and many things technical but doesn’t write much actual code, I definitely see the value in understanding how programmers think and approach solving problems. Logic is a beautiful thing … comforting, even. Many times the challenges that new and growing businesses face require other flavors of thinking as well: experience design, buyer motivation, social drivers, communication, etc.

Debates aside, if you regularly produce digital content – blog posts, newsletters, promotional landing pages or maintain a website – you should learn HTML and CSS (cascading style sheets). Visual content editors in tools like WordPress and MailChimp keep getting better but still often leave you feeling like you’re trying to create a work of art with 3 paint colors and a roller. Learning HTML and CSS will give you a full palette of colors, brush sizes and canvases to work with. Read More…

Embed a SurveyMonkey Survey in a WordPress Page

surveymonkey surveySurveyMonkey is a great service (with a free option) that allows you to create sophisticated surveys. I just created a survey for a client and wanted to add it to their WordPress site … but found how painful it can be to embed javascript within a WordPress page or post. After much trial and error, I came across a solution that doesn’t require a plugin or editing the PHP in your page templates. This approach will let you embed any external javascript widget within a WordPress page or post – event invitations, calendars, social media feeds, etc. Read More…

7 Savvy Tips to Post Like a Facebook Pro

Facebook fan page successCreate Facebook Page. Check. Upload company logo. Check. Enter your company description & location, choose an appropriate category for your page, enter your contact information. Check, Check, Check. Okay, now that you’ve covered all the basics you’re ready to start building your community of brand supporters. While nearly every person on the planet is on Facebook, it’s not a magical “Field of Dreams” … you’re going to have to do more than just “build” your page and wait for fans to show up. These 7 savvy tips will help you post like a pro and start building momentum for your business. Read More…

1 2 3  Scroll to top